Being a Business Owner Can Be Lonely

There are moments in business ownership that feel especially quiet. The kind of quiet where you wish you could pick up the phone and ask your parents what they would do.

Both of my parents owned their own businesses. My mom ran Officeworks, a bookkeeping company built on precision, trust, and steady dedication. My dad owned Right Price Lawncare, where hard work, reliability, and showing up mattered more than anything else. They understood what it meant to build something from the ground up, to serve people well, and to carry the weight that comes with being responsible for your livelihood and your reputation.

There are days when I wish they were here to guide me through this chapter. To reassure me when decisions feel heavy. To remind me that slow growth is still growth. To tell me that caring deeply about your work is not a weakness.

Running Morganize It often feels personal because it is. Organization is tied to life transitions, grief, aging, and change. I meet people during moments when they are overwhelmed or uncertain, and I carry that responsibility seriously. I wish I could sit across from my parents and ask how they balanced heart and business, empathy and boundaries, ambition and rest.

What I do have are the lessons they lived. Show up prepared. Treat people fairly. Do honest work. Take pride in what you build. Those lessons guide me every day, even when I feel unsure.

If you are building something of your own and feeling that quiet longing for guidance, you are not alone. Sometimes leadership looks like carrying forward the values you were taught, even when the teachers are no longer beside you.

Their legacy lives on in the way I serve, organize, and care for the people who trust me with their homes and their stories.

• Morgan Holliday - Morganize It - Longmont, CO